Jakarta International Customer Service Institute (JICSI)

Our Most Popular Training Program
Marketing Research for Customer Service

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Putar Video

  • Modul 1 : Foundational of Marketing Research
  • Modul 2 : Strategic Marketing
  • Modul 3 : Set up Marketing Research Team in an Organization
  • Modul 4 : Understanding Marketing Research Project Cycle
  • Modul 5 : Quantitative Research
  • Modul 6 : Qualitative Research
  • Modul 7 : Desk Research & Marketing Intelligence
  • Modul 8 : Case Study + Project Presentation

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Putar Video

  • Modul 1 : Memahami Customer Centricity
  • Modul 2 : Ekuitas Pelanggan
  • Modul 3 : Customer Lifetime Value
  • Modul 4 : Customer Relationship Management
  • Modul 5 : Membangun Keunggulan Berkompetisi
  • Modul 6 : Mengembangkan Strategi Customer Centric
  • Modul 7 : Marketing Perspective
  • Modul 8 : Memahami Kebutuhan dan Harapan Pelanggan

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Putar Video

  • Modul 1 : Know and understand your customer
  • Modul 2 : Measuring Loyalty
  • Modul 3 : Using the Data
  • Modul 4 : Understand why customers don’t stay
  • Modul 5 : Segment the Customer Base
  • Modul 6 : Listen to their requirements and what will make
    them happy
  • Modul 7 : Creating Customer Loyalty – 1
  • Modul 8 : Creating Customer Loyalty – 2

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Putar Video

  • Modul 1 : Foundation of Marketing Research
  • Modul 2 : Foundation of Customer Satisfaction Survey
  • Modul 3 : Customer Satisfaction Survey Tools
  • Modul 4 : Last Meeting Case Study & Presentation

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